Pricing strategy
Find the price your customers will actually pay, and stop discounting to close.
- Willingness-to-pay research
- Packaging and tier redesign
- Discount governance
Services built around one question: where is the growth?
Every engagement starts with a two-week diagnostic, so you only pay for the work that will move your numbers.
Sales performance
Shorten the cycle and raise win rates with a process your reps will use.
- Pipeline and funnel audit
- Qualification framework
- Deal review rituals
Retention and expansion
Keep the customers you have and grow them, which is cheaper than finding new ones.
- Churn driver analysis
- Customer health scoring
- Expansion playbooks
Interim growth leadership
A senior growth lead embedded in your team while you hire a permanent one.
- 2 to 3 days a week
- Board and investor reporting
- Hiring support
Senior people only, from the first call to the last workshop
No junior analysts learning on your time. I lead every engagement personally, supported by two specialists in pricing research and revenue operations.
Before Northbound, I spent 14 years in commercial leadership at Ericsson and Klarna, and as Chief Revenue Officer at a Series C SaaS company.